LookUP was built for a generation stuck in heads-down mode.

We know that people who LookUP are the future makers, community builders and story tellers. They make an outsized impact.

Right now, people are drowning in inspirational content, but struggling to escape business as usual. That’s why our approach is about getting from inspiration to action.

  • We bring inspired curation, powered by the perspectives of 20+ diverse experts.

  • We create frameworks for action based on our experience and apply them at key moments.

  • We facilitate deep collaboration, so people have the support they need to make an impact.

LookUP is led by two strategic consultants with 50 years of experience of helping organisations to get ahead of change.

About Us

Caroline has worked in strategic and leadership roles for the last 22 years across brand storytelling and creation, innovation, and future facing business strategy for start ups, scale ups and global brands. She has been client side, agency side and media owner side, giving her a unique perspective across the entire business ecosystem. Passionate about making the complicated simple, and aligning teams around common goals, she loves to make workshops creative, compelling and culminate in action. 

Caroline Keylock


Matthew has 22 years experience of bringing strategic clarity to organisations, and building the strategic capability of their leadership teams. He has a skill set that encompasses strategy, innovation, general management and organisational development, and has led transformational programmes and pitches for marketing departments, agencies, media companies and not-for-profits in the UK, the US and globally. Matthew loves solving problems in a way that involves entire teams, and loves to create workshops that are challenging, but always fun.

Matthew Hook