CSR Policy

At LookUP, we are firm believers in our own responsibility to all our stakeholders, and we believe that responsible business is good business. 

1. ‘LookUP for Good’ 

We dedicate approximately 25% of our total working time to ‘LookUP for Good’, our structured pro bono programme. Through this, we:

• Support charities, including the Alzheimer’s Society, NABS and the Wave Project

• Partner with DEI-focused organisations, such as Brixton Finishing

School and Career Returners.

• Deliver free sessions for individuals experiencing redundancy or long-term

unemployment.

This commitment ensures our expertise has a direct, positive social impact

2. Governance & Industry Participation

LookUP Limited is an active voluntary participant in key governance forums across the marketing industry.

We champion diversity, equity, and inclusion (DEI) within our sector,

particularly initiatives supporting entry-level talent and underrepresented groups, to help build a fairer, more sustainable industry.

3. Ethical Supply Chain & Partner Selection

We select all suppliers and partners based on an assessment of their ethical suitability, using all available public-domain information. This includes considerations of labour practices, environmental performance, transparency, and adherence to human rights. We aim to only work with organisations whose values align with our own.

.4. Diversity & Representation

Our Partner and Expert network reflects the diversity of the society we live in. We are proactive in ensuring representation across gender, ethnicity, age, disability, socio- economic background, and identity, creating an inclusive environment where all perspectives are valued.

5. Responsible Business Practices

Look Up Limited aims to uphold the highest standards of responsibility and transparency in:

• Data security and privacy: adhering strictly to GDPR and data protection measures.

• Tax compliance: paying our fair share and maintaining transparent financial

practices.

• Client-centricity: prioritising long-term trust, ethical conduct, and the positive

societal impact of our work.

At Look Up Limited we see responsible and sustainable practice as part of our identity and what drives us as Co-Founders. We are committed to continual improvement, open dialogue, and tangible action to ensure that our business makes a positive impact on the world.