Alzheimer’s Society

Telling a new story about one of the biggest health and social issues of our time.

“This has been one of the most transformational partnerships we’ve had - not only in terms of output, but in how our teams now see and express the heart of what we do.”

Challenge

1 in 3 adults born in the UK today will go on to develop dementia. It is a disease that feels uniquely overwhelming and cruel. Defeating it will take a society – and that means a lot of complex communication, to a lot of different audiences. The Alzheimer’s Society needed a partner to clarify that story, and embed it in the organisation.

Solution

We ran a strategic sprint to help encapsulate the charity’s vision, strategy, change model and communications priorities into a single, simplified story that could be adapted for different teams and audiences. We then embedded this story through a series of learning sessions – from the Executive and Senior Leadership teams to marketing, influencing and service teams across the charity.

Impact

The new story has been rolled out across the whole organisation, and we’ve been able to train, in-person, around 300 team members in total. The Society is changing the narrative around dementia, creating hope and momentum. At the same time, the charity has had its best ever fundraising year, growing total income by more than 10%, as well as breaking into YouGov’s Top 10 most recognised charities.