Publicis Media

Helping the world’s fastest growing Holding Company to grow a pool of pitch-winning talent.

“One of the most useful and applicable training sessions I’ve been to. Matthew and Caroline were excellent.”

Challenge

New businesses pitch conversion is critical to the lifeblood of agencies, and Publicis compete in and win some of the very biggest pitches. To sustain their new business momentum, they need a broad pool of leaders who can use the power of story to lead and win pitches. 

Solution

We worked hand-in-hand with Publicis’ Global Business Development and L&D teams, embedding our storytelling approach within their process and programmes at a Global and UK level. We’ve run multiple learning sessions, in-person and virtually, across markets, to build the team’s confidence and clarity as storytellers.

Impact

In total we have helped to train hundreds of storytellers at Publicis, with outstanding feedback from attendees that has steadily improved over time. The global business continues to go from strength-to-strength, posting the best pitch conversion rates in the media and advertising market, globally.