StoryTelling for Impact: Beth Miles

20TH MAY | 1PM BST | VIRTUAL | FREE

Charities and non-profits are wrestling with some tough challenges at the moment. Those that are making progress are mastering the power of story to drive progress. The kind of story that clarifies direction, brings the organisation together, and galvanises a galaxy of disparate audiences.

Our current series of live interviews brings you face-to-face with founders and leaders of social good organisations, talking about the challenges they face when it comes to StoryTelling and Impact, and the learnings they’ve had on the journey to success.

This is a conversation with Beth Miles, Marketing Communications & Public Affairs Director at Help for Heroes, a military charity with a difference. The organisation is dedicated to the cause of helping veterans of the UK Armed Forces to live well after service.

Its emergence was probably one of the most spectacular success stories of charity storytelling in the UK. And at a time of international uncertainty, this is an organisation with increased importance, and new storytelling challenges.

Beth is a brilliant and entrepreneurial marketer, who had huge success as a storyteller in the world of FMCG, in particular at Coca-Cola, before moving into the charity sector. Now, she is dedicated to telling a different kind of story...one that is essential to keeping our promise to veterans that after keeping us safe, they will find the peace the deserve.

Our conversation will cover Beth's journey, some of the challenges we are wrestling together as partners, and how she sees the evolving world of charity storytelling. There will be an opportunity for Q&A at the end for attendees.

One not to miss! Book your place here.