Meta

Helping a sales team tell powerful stories about new technology

“Huge thank you to LOOK UP for hosting such an insightful workshop at Meta - your energy, expertise and inspiration gave me a fresh perspective on what’s possible. Very relevant, very useful, very FUN.”

Challenge

The marketing and advertising opportunities to drive outcomes through Meta’s global platforms change at speed. This means rapidly helping agencies and clients to understand and adopt new technologies. This requires expert storytelling.

Solution

We ran a customised storytelling session for key market-facing teams, with broad inspiration from the world of storytelling, put into action customised live briefs focused on Meta product solutions. The session was highly interactive, focused on commercial opportunity spaces…and fun.

Impact

The session had excellent feedback from attendees, who felt it gave them new tools, techniques and inspiration for connecting with their agency and brand clients. This approach has been increasingly incorporated as standard in the team’s day-to-day work.